EMAIL JAM: Boycott Puma day of action

I’m writing as a former Puma customer to let you know why I’m now boycotting your brand. It has come to my attention that - despite being repeatedly asked to support Palestinian human rights – Puma has shamefully opted to remain complicit in Israeli crimes. The United Nations’ Special Rapporteur on Human Rights, Michael Lynk, issued a direct statement that “Germany and the EU should not allow Puma’s activities in the Occupied (Palestinian) Territories.” Amnesty International also recently warned companies that it is impossible to do business in or with Israeli settlements without contributing to violations of international humanitarian and human rights law. Despite this, Puma continues to sponsor the Israel Football Association, which operates in illegal settlements. Human Rights Watch have recently published a detailed report, <a href="https://www.hrw.org/report/2021/04/27/threshold-crossed/israeli-authorities-and-crimes-apartheid-and-persecution">'A Threshold Crossed Israeli Authorities and the Crimes of Apartheid and Persecution'</a>, which clearly finds Israel guilty of the crime of apartheid. Through sponsoring the Israel Football Association, Puma is complicit in sportwashing these crimes committed against Palestinians. “If you’re a company operating in the settlements, then you are involved in systematic injustice” - Amnesty International, UK Over 200 Palestinian sports teams have called on Puma to end its sponsorship of the Israel Football Association because of their link to illegal settlements. Every Israeli settlement is a war crime under international law, and Puma is lending its brand name to sustain them. This is shameful. Puma is rapidly becoming a toxic brand. Over 50,000 emails have been sent to UK football clubs with current Puma contracts, and sports teams such as Forest Green Rovers FC have announced they will boycott Puma specifically because of your complicity in Israeli crimes. I have personally seen repeated protests outside stores selling Puma on UK high streets, and cannot ignore your complicity in maintaining Israel’s system of apartheid over Palestinians. As long as Puma supports Israel’s military occupation, I will respect the call from Palestinian athletes to boycott Puma. Please take action within Puma to urgently address these issues.

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